loadBlogfeed( {"dapper":{"dappName":"JonathanMendezsBlog","dappTitle":"Jonathan Mendez's Blog","urls":"\n      http:\/\/feeds.feedburner.com\/JonathanMendezsBlog\n    ","applyToUrl":"http:\/\/feeds.feedburner.com\/JonathanMendezsBlog","executionTime":"0.0090","ranAt":"2009-11-20 23:51:13","encoding":"UTF-8","ranEventChain":"false","inputVars":""},"groups":{"RSS_Item":[{"Title":[{"value":"Read All About It: Online News Has No Clue About Optimization","href":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/tiecYNbgQv4\/read-all-about-it-online-news-has-no-clue-about-optimization.html","originalElement":"title","fieldName":"Title"}],"Post":[{"value":"I\u2019ve been reluctant to write more about publishers issues with monetization having recently written pieces here, here, here and here but the recent spotlight cast by Rupurt Murdoch on Google\u2019s traffic and sympathetic follow up pieces by respected writers like...","originalElement":"description","fieldName":"Post"}],"Publication_Date":[{"value":"Sun, 15 Nov 2009 23:12:53 -0500","originalElement":"pubDate","fieldName":"Publication Date"}],"Item_Link":[{"value":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/tiecYNbgQv4\/read-all-about-it-online-news-has-no-clue-about-optimization.html","originalElement":"link","fieldName":"Item Link"}]},{"Title":[{"value":"Optimizing Display Ad Creative for CTR & Conversion","href":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/omNvyKk2M5s\/optimizing-display-ad-creative-ctr-conversion.html","originalElement":"title","fieldName":"Title"}],"Post":[{"value":"Most display advertising is still purchased on a CPM basis \u2013 you are buying a certain number of impressions. For that reason the higher percentage of clicks you get on your ad impressions the more cost effective your buying becomes....","originalElement":"description","fieldName":"Post"}],"Publication_Date":[{"value":"Tue, 03 Nov 2009 10:13:31 -0500","originalElement":"pubDate","fieldName":"Publication Date"}],"Item_Link":[{"value":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/omNvyKk2M5s\/optimizing-display-ad-creative-ctr-conversion.html","originalElement":"link","fieldName":"Item Link"}]},{"Title":[{"value":"Interviewed by AdExchanger","href":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/5YP50Ci09LE\/interviewed-by-adexchanger.html","originalElement":"title","fieldName":"Title"}],"Post":[{"value":"If you are at all involved in display advertising AdExchanger.com is a daily must read. So I was really psyched when they wanted to interview me and that interview was published today. It covers what we are doing at RAMP...","originalElement":"description","fieldName":"Post"}],"Publication_Date":[{"value":"Wed, 28 Oct 2009 09:18:13 -0400","originalElement":"pubDate","fieldName":"Publication Date"}],"Item_Link":[{"value":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/5YP50Ci09LE\/interviewed-by-adexchanger.html","originalElement":"link","fieldName":"Item Link"}]}]}} );