loadBlogfeed( {"dapper":{"dappName":"JonathanMendezsBlog","dappTitle":"Jonathan Mendez's Blog","urls":"\n      http:\/\/feeds.feedburner.com\/JonathanMendezsBlog\n    ","applyToUrl":"http:\/\/feeds.feedburner.com\/JonathanMendezsBlog","executionTime":"0.02","ranAt":"2009-11-07 18:28:20","encoding":"UTF-8","ranEventChain":"false","inputVars":""},"groups":{"RSS_Item":[{"Title":[{"value":"Optimizing Display Ad Creative for CTR & Conversion","href":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/omNvyKk2M5s\/optimizing-display-ad-creative-ctr-conversion.html","originalElement":"title","fieldName":"Title"}],"Post":[{"value":"Most display advertising is still purchased on a CPM basis \u2013 you are buying a certain number of impressions. For that reason the higher percentage of clicks you get on your ad impressions the more cost effective your buying becomes....","originalElement":"description","fieldName":"Post"}],"Publication_Date":[{"value":"Tue, 03 Nov 2009 10:13:31 -0500","originalElement":"pubDate","fieldName":"Publication Date"}],"Item_Link":[{"value":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/omNvyKk2M5s\/optimizing-display-ad-creative-ctr-conversion.html","originalElement":"link","fieldName":"Item Link"}]},{"Title":[{"value":"Interviewed by AdExchanger","href":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/5YP50Ci09LE\/interviewed-by-adexchanger.html","originalElement":"title","fieldName":"Title"}],"Post":[{"value":"If you are at all involved in display advertising AdExchanger.com is a daily must read. So I was really psyched when they wanted to interview me and that interview was published today. It covers what we are doing at RAMP...","originalElement":"description","fieldName":"Post"}],"Publication_Date":[{"value":"Wed, 28 Oct 2009 09:18:13 -0400","originalElement":"pubDate","fieldName":"Publication Date"}],"Item_Link":[{"value":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/5YP50Ci09LE\/interviewed-by-adexchanger.html","originalElement":"link","fieldName":"Item Link"}]},{"Title":[{"value":"People & Performance NOT Pages & Prices","href":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/gVdkP916BrM\/people-performance-not-pages-prices.html","originalElement":"title","fieldName":"Title"}],"Post":[{"value":"The following post was originally published as a guest post for the AdMonsters blog in advance of my speaking at their Leadership Forum. For more reading on the ideas contained here I also recommend this post and this post on...","originalElement":"description","fieldName":"Post"}],"Publication_Date":[{"value":"Sun, 04 Oct 2009 22:13:15 -0400","originalElement":"pubDate","fieldName":"Publication Date"}],"Item_Link":[{"value":"http:\/\/feedproxy.google.com\/~r\/JonathanMendezsBlog\/~3\/gVdkP916BrM\/people-performance-not-pages-prices.html","originalElement":"link","fieldName":"Item Link"}]}]}} );