Behavioral Remessaging
Behavioral Remessaging: Supercharged Retargeting
Behavioral Remessaging by Dapper allows you to do Retargeting and Remarketing better than ever before. Behavioral Remessaging allows you to capture the exact offers your customers are looking at on your website, showing them these offers later as they browse elsewhere in the web (with updated pricing and availability, of course).
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Summary of Benefits
- Show more relevant offers in your retargeted ads
- Offers in the ad are based on what the customer viewed on your website
- No IT involvement necessary
- Reach out to prior visitors to your site with offers updated to reflect current market conditions such as changing prices or new product features or entirely new offers
Using Dapper's Dynamic Creative to bring in live offers into the ad, coupled with Dapper's Relevant Content Network of over a billion impressions per month, Behavioral Remessaging lets you add customer behavior into the mix to show truly the right offer to the right consumer, even well after they've visited your website.
Traditional Retargeting relies on showing the same static ad to consumers that they would normally see across the web. This ignores the incredible value of knowing where these consumers browse on your website - to products, messages, and offers. Now these offers can become the messaging of your Retargeted ads, showing a custom-tailored message to each consumer.
And like all our solutions, Dapper Behavioral Remessaging requires no IT involvement so you can get up and running - and increasing the ROI of your campaigns - in no time.
The results speak for themselves -- Dapper's clients have shown 300%-500% lifts in CTR and conversion, finally bringing the kind of performance advertisers have come to expect in search to the display world. It's all about intent -- when you can show your customers the right offer based on their intent, you enter a whole new world of relevance that drives superior performance.
