Advertisers

Intent-driven Dynamic Ads: Search Performance in Display

Dapper Ads let you put all your best offers on display without the headache. In minutes, your entire website inventory is turned into a live, dynamic feed that can be targeted to get the right product to the right consumer at the right time, all without having to involve your IT department. Here's how we do it:

  1. Dapper maps elements of your website and labels them with meaningful names
  2. These elements are instantly turned into creative assets for use in your ad campaigns
  3. A standard, non-Rich Media Flash template is generated that contains the live product feeds, allowing your creative agency to design the ad to your specifications.
  4. Your single creative is trafficked on Dapper's Targeted RON media or your own premium media placement. The ad adapts itself to show the right offer each impression -- and you enjoy dramatic boosts in performance!

The results speak for themselves -- Dapper's clients have shown 300%-500% lifts in CTR and conversion, finally bringing the kind of performance advertisers have come to expect in search to the display world. It's all about intent -- when you can show your customers the right offer based on their intent, you enter a whole new world of relevance that drives superior performance.

Ads as Conversations

The old model of online display advertising treats ads as broadcast messages, shouting the same message at every consumer. We look at ads as conversations -- the consumer expresses a need, want, or intent and we deliver an offering that answers them. Reading about motorcycles? Why not be served an ad that tells you about a $2,500 motorcycle that's available in your neighborhood right now?

New Metrics

Dapper Ads are interactive, mini-applications -- when you beam live products and offers into the ad unit, you give the ad the ability to let customers interact with it, browsing the different offers and even applying filters to arrive the right one. And with this interactivity come new metrics. We track the customer's every move, telling you how often each one browses the selections in your ad and ultimately which products customers click through to.

Summary of Benefits

  • Ads show live data that is matched to the user's intent
  • No IT integration, no existing feed necessary
  • Infinite ads with one creative -- the ad unit adapts itself to show the right offer
  • Ads can be run on either Dapper Targeted RON media or your own premium buy
  • Performance lifts of up to 500% over other smart ads